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Hi, I'm Bruna.
A content strategist and marketing professional helping brands connect, grow, and perform through smart storytelling and integrated digital strategies.
SayHi School — Brand Strategy & Communication Planning
Brand and communication project developed for SayHi School, focusing on strategic positioning, brand clarity, and consistent messaging.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
The work included brand planning, definition of communication pillars, tone of voice alignment, and content direction to strengthen the school’s identity and support long-term growth.
The project connected strategy and execution, ensuring coherence across brand touchpoints and communication channels.
Ilha Pura - BTG Pactual
Months after acquiring Ilha Pura, a planned neighborhood in Barra da Tijuca, West Zone of Rio de Janeiro, which was home to the athletes during the 2016 Games and is located next to Cidade do Rock, BTG Pactual launches an advertising film introducing Elos Ilha Pura, the only ready-to-move-in launch.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
With the voiceover "The home of the biggest music festival and the greatest athletes on the planet could be your home," the campaign showcases 2 to 4-bedroom apartments with premium finishes and high appreciation potential. In addition to the TV commercial, which premieres this Thursday, the 5th, the campaign includes audiovisual content for the internet in 15 and 10-second formats. The creation is by Artplan.
Pacto Preto
The Pacto Preto program was launched, a career acceleration project for Black employees aimed at increasing their representation in leadership positions. The program offers workshops on racial literacy and skill development. The initiative aims to create a more diverse and inclusive environment.
Creative team: Brendow Brandão, Beatriz Penha, Walisson Pedro e Bruna Deplanck
Creative team: Brendow Brandão, Beatriz Penha, Walisson Pedro e Bruna Deplanck
Todo mundo tem 15 de algo pra doar
What if each of us is willing to make a difference in the life of someone who, today, has nothing to eat? This is the proposal of the "Pacto pelos 15% com Fome" (Pact for 15% with Hunger), a national solidarity network, created by Ação da Cidadania and with a creative concept by Artplan. The initiative aims to promote a great alliance between civil society organizations, companies, media groups, communication and advertising agencies, individuals, artists, and influencers, to work on the front lines in the fight against hunger and social inequalities.
PerMÃEbucanas
Mother is the greatest reference of love, warmth, and affection for every human being, but she is not the only maternal reference one can have. To honor the different forms of maternal love, Pernambucanas, in collaboration with Artplan agency, structured its Mother's Day campaign under the theme: “Gifts for all ways of being a mother.”
With a concept that celebrates the diversity of motherhood, the brand emphasizes that being a mother goes beyond the biological bond and is also found in moments of affection with figures like grandmothers, godmothers, and aunts. The campaign aims to recognize the importance of these various forms of maternal love.
For the occasion, the brand developed an integrated marketing plan that included a presence across multiple channels. One of the actions was the creation of a 30-second institutional video to be broadcast on radios, TV channels, movie theaters, and digital screens in elevators during the campaign period, from April 25 to May 12. Additionally, 10-second videos were produced for their social media, capturing the depth of maternal relationships, ranging from the warm embrace of a grandmother to vacations at a godmother's house.
With a concept that celebrates the diversity of motherhood, the brand emphasizes that being a mother goes beyond the biological bond and is also found in moments of affection with figures like grandmothers, godmothers, and aunts. The campaign aims to recognize the importance of these various forms of maternal love.
For the occasion, the brand developed an integrated marketing plan that included a presence across multiple channels. One of the actions was the creation of a 30-second institutional video to be broadcast on radios, TV channels, movie theaters, and digital screens in elevators during the campaign period, from April 25 to May 12. Additionally, 10-second videos were produced for their social media, capturing the depth of maternal relationships, ranging from the warm embrace of a grandmother to vacations at a godmother's house.
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